• advantageSPRING CEO speaking at Chatham House

    The advantageSPRING team are thrilled to be able to announce that our CEO Natalie Reynolds will be addressing an audience of diplomats, politicians, dignitaries and business leaders in a keynote speech and masterclass at Chatham House next month on the topic of negotiating in a global economy.

    The …

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  • New Website Launching in May

    We are thrilled to announce that our new website will go live in May along with our new online negotiation portal.

    We have listened carefully to feedback from our clients and made a range of updates and changes to the portal including upgrading the security features and making all of our webinars …

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  • Bridging Cultures in Negotiation

    The growth of a truly global economy has added richness and near-endless expansion opportunity for many businesses, but has also created a challenge for negotiators as they attempt to translate their skills to meet the needs of discussions with another culture.
    In fact, how to navigate discussions wi…

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  • Effective Planning and Preparation for your Negotiations

    Effective planning and preparation for your negotiations

    Over the next 5 posts we are going to explore how to maximise the outcome of your negotiations, and how to take a good deal to a great deal.  At advantageSPRING we follow our 5-step DEALS negotiation model:


    • Discover
    • Establish
    • Ask
    • Lea…
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  • advantageSPRING appoint new VP for North America


    The advantageSPRING team are delighted to announce that as of today, Tuesday the 8th of May, we are being officially joined by our newest recruit, globally recognised negotiation expert, innovator and coach, Tanya Tarr.

    Tanya, who is based in Austin, Texas, will be taking up the rol…

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  • advantageSPRING event in partnership with Cass Business School

    The advantageSPRING team are delighted to announce that our CEO will be hosted by Cass Business School on May the 1st in London to host a thought provoking event titled 'Rethinking Negotiation'. This interactive evening session is forming part of the School's MBA Symposium, which sees various London…

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  • Sell-out event with Harpers Bazaar

    On the evening of April the 9th our CEO was hosted by Hearst and Harpers Bazaar magazine to run an interactive workshop on the art of negotiation. Following on from her interview in the March edition of the magazine, Natalie delivered a lively, though provoking and very practical masterclass designe…

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  • advantageSPRING CEO appointed Honorary Visiting Professor at Cass Business School

    We are delighted to announce that Natalie Reynolds, CEO of advantageSPRING, has been appointed as an Honorary Visiting Professor at Cass Business School for a three year period. Natalie will be working with staff and students to promote excellence and challenge conventional thinking and practice in …

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  • advantageSPRING in Forbes magazine

    2018 kicked off with a bang for the advantageSPRING team with CEO Natalie Reynolds interviewed for an article in Forbes magazine. Natalie was asked questions in relation to the recent revelations of pay discrepancies at the BBC and spoke about the challenges of trust and transparency when looking at…

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  • 'We Have a Deal' featured by Mentorbox

    The team are really excited to be able to announce today that Natalie Reynolds' book 'We Have a Deal: How to negotiate with intelligence, flexibility and power' has been acquired by Mentorbox as one of it's featured titles. Natalie flew to the US in October to record some exclusive video and audio c…

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  • advantageSPRING CEO at the Harpers Bazaar Summit

    Natalie Reynolds was invited to speak at the inaugural Hearst 'Bazaar At Work' Summit last month hosted at Sothebys.

    The event was a sell-out and delegates were treated to a varied and high calibre list of speakers and panellists including Samantha Cameron, Mary Beard, Rosie Huntington-Whitely, Emi…

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  • advantageSPRING CEO on TEDx stage

    Earlier this month our CEO Natalie was invited to give a talk at TEDx Whitehall Women in London. In the spectacular surroundings of HMS President and a short distance from Tower Bridge, Natalie took to the stage to talk about 'Collaborative Competitiveness' which is the theme of her second book. Nat…

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  • NEW Seminar: The Psychology of Negotiation: Seeing the Bigger Picture - November, Central London

    We are delighted to announce the next seminar in our 2017 series which will be run by Dominic Vaughan in central London in November. The session is titled 'The Psychology of Negotiation: Seeing the Bigger Picture' and will be a lively and interactive look at how individuals and businesses can effect…

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  • advantageSPRING at Bazaar At Work Summit

    Natalie Reynolds, CEO of advantageSPRING, joins an outstanding list of speakers for the inaugural Bazaar At Work Summit to be held at Sotheby's on November 16th 2017. The Summit explores the key issues facing women in the workplace today and provides a platform for a series of diverse topics and deb…

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  • Exciting collaboration to be announced shortly...

    Our CEO was in New York this week for a one-day filming session linked to her first book 'We Have a Deal'. Natalie was in the US to kick start an exciting new collaboration with a pioneering new Silicon Valley based education provider which we will be revealing in the coming few weeks.

    Once back in…

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  • advantageSPRING CEO discusses negotiation on BBC Radio 4

    Natalie Reynolds, CEO of advantageSPRING, appeared on BBC Radio 4 Woman's Hour this morning  to discuss the impact of a lack of diversity at the negotiation table, particularly in relation to the current Brexit negotiations.

    Alongside Seema Malhotra MP, a member of the Brexit Select Committee, Nata…

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  • advantageSPRING's innovative 'Collaborative Competitiveness' approach launched in Leeds

    The advantageSPRING team were pleased to launch their brand new development concept at NPW Live in Leeds last week with a high energy and vibrant keynote speech delivered by company CEO Natalie Reynolds. 'Collaborative Competitiveness' is an approach that explores what we really mean by collaboratio…

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  • advantageSPRING CEO partners with the London School of Economics

    Staff members at the London School of Economics (LSE) received a negotiation masterclass today by Natalie Reynolds, CEO and Founder of advantageSPRING. Addressing the annual 'LSE Power' conference, Natalie delivered an interactive session that explored the common mistakes made by negotiators, challe…

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  • advantageSPRING CEO talks Brexit negotiations with BBC Breakfast

    Viewers of BBC Breakfast heard from our CEO this morning about the challenges of managing complex negotiations and the steps that can be taken to plan effectively for emotionally charged deals. With the Brexit negotiations commencing in Brussels today, BBC Business editor Steph McGovern interviewed …

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  • Negotiating Brexit...and Beyond

    Our CEO Natalie Reynolds was delighted to accept an invitation from Cass Business School to deliver a keynote speech at their annual London Symposium earlier this month. Natalie opted to address the international audience at the National Gallery on the topic of the impending Brexit negotiations with…

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  • advantageSPRING continue to partner with Hays on negotiation expertise

    Since 2015 the advantageSPRING team have partnered with leading global recruiters Hays to share advice and insight on negotiation excellence through events and articles on their hugely popular VIEWPOINT blog. We are delighted to have started 2017 with a continuation of this collaboration through a s…

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  • Celebrating International Women's Day 2017 with Reckitt Benckiser

    This International Women's Day our CEO was delighted to be invited by Reckitt Benckiser to their global headquarters to deliver a keynote speech on the power of negotiation. To nearly 100 men and women from the company, Natalie delivered an interactive session looking at the importance of mastering …

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  • advantageSPRING CEO delivers negotiation and Brexit keynote speech to 150 at Bloomberg HQ

    On the morning of the 28th of February, advantageSPRING CEO Natalie Reynolds delivered a keynote speech to a packed auditorium at Bloomberg's European HQ in London. The topic of her speech and masterclass was the psychology of negotiation with a particular slant on both new research on unconscious b…

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  • The magic pill for NHS negotiations?


    It has been reported that the NHS may have been overpaying by up to £1 billion pounds for medicine ranging from basic vitamins through to cancer treatment drugs. With the public sector facing continuous and growing demands to make cost savings and to ‘do more with less’ this figure will be incred…

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  • New edition of 'We Have a Deal' launches February 2nd

    Almost a year after the initial publication of 'We have a Deal: How to negotiate with intelligence, flexibility and power' (Icon Books) by advantageSPRING CEO Natalie Reynolds, we are delighted to announce the new paperback edition hits the shelves on February the 2nd. The new edition boasts a vibra…

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  • advantageSPRING CEO provides negotiation advice to the Guardian newspaper

    advantageSPRING CEO Natalie Reynolds took part in a live debate on the Guardian website today on the topic of salary negotiation. Appearing as part of a panel alongside expert coaches and career advisors Natalie answered questions relating to dealing with a lack of confidence at the negotiation tabl…

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  • advantageSPRING cover feature for Psychologies magazine

    2017 is off to a flying start for advantageSPRING with the team securing a cover feature for the February edition of Psychologies magazine. The three page article, in which advantageSPRING CEO Natalie Reynolds is interviewed, focuses on tips and tools that anyone can use to boost their confidence at…

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  • advantageSPRING CEO delivers the 'Winton Lecture' on 'The Power of Negotiation' at the University of Cambridge

    On December the 7th Natalie Reynolds, Founder and CEO of advantageSPRING, delivered the 'Winton Lecture' at the University of Cambridge entitled 'The Power of Negotiation'. To an audience of nearly 100 academics and staff members, Natalie explored some of the key challenges around effective negotiat…

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  • Weathering The Storm: How to handle aggression during negotiations

    Over the course of your career as a negotiator, you’re likely to have the opportunity to work with counterparts who are respectful, collaborative, and with whom you get along fabulously.

    You’re also likely to run into counterparts decidedly less pleasant to interact with.
    They may be rude, condescen…

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  • The Importance of Being Ambitious

    The DEALS Method™ is advantageSPRING’s signature system for brilliant negotiation. Today, we’re exploring the Establish phase and an essential negotiation technique for reaching your best deal.

    During the creation of strategy in the Establish phase of a negotiation, one of the most important decisi…

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  • Negotiating By Number: advantageSPRING's Story

    Negotiation isn’t all about the numbers.

    There’s far more to a great deal than the dollars and cents, payment terms or warranty length.

    But that doesn’t mean the facts and figures are unimportant.

    Here's advantageSPRING's story - by the numbers.


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  • We Have A Deal Shortlisted for CMI Management Book of the Year Award

    advantageSPRING is thrilled to announce that ‘We Have A Deal’ by CEO & Founder Natalie Reynolds has been shortlisted for the Chartered Management Institute’s MANAGEMENT BOOK OF THE YEAR AWARD.


    In partnership with The British Library and Henley Business School, the CMI awards recognize excell…

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  • advantageSPRING Brings Negotiation Training to NYC

    Last week the advantageSPRING team was in New York City working with clients and partners. We welcomed a new North American Pro Bono Partner, lit the negotiation spark with graduate students, and shared our signature DEALS Method during workshops and masterclasses. Here are the highlights:

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  • Why A Negotiation Playbook Is Essential For Strong Results

    In today’s post we’re exploring the 2nd step in advantageSPRING’s signature DEALS method for brilliant negotiation - Establish.

    With the research and consultation in the Discovery phase complete, it’s time to make sense and strategy out of all of the information we’ve gathered. Though it may be tem…

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  • Creating Global Impact Through Pro Bono Negotiation Training


    advantageSPRING is pleased to announce our latest Pro Bono Partner in the Americas – the Clinton Foundation. Of the tailored negotiation masterclass delivered by Head of Region Devon Smiley, General Counsel Ricardo Castro says: 

    ‘An excellent negotiations training session for our staff that was dy…

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  • Exciting News & Growth - A letter from the CEO

    From the desk of advantageSPRING Founder & CEO, Natalie Reynolds

    Welcome to the first of our new CEO blog series, my chance to keep you up to date with news and developments from our London HQ.

    For the first post I wanted to take a step back to reflect on what a fabulous 2016 we have had so far…

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  • Lost in Translation - Negotiating Across Language Barriers

    A few weeks ago we looked at best practices when it comes to negotiating across cultures, and today we’re addressing some of the challenges that arise when you may have adapted to culture…but language barriers remain.

    The partners, clients and vendors you’re doing business with are located around the…

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  • The Negotiation Danger Zone (and how to get through unscathed)

    Congratulations! After many months (or years…) of negotiations you’ve reached an agreement with your counterpart. The contract has been cleaned up from all of the redlines and it’s on its way through to be approved at corporate. Time to shake hands, toast your success, and move on to the next deal, …

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  • 'We Have a Deal' in the running for CMI Management Book of the Year

    We are delighted that 'We Have a Deal: How to negotiate with intelligence, flexibility and power' written by our CEO Natalie Reynolds is in the running for the CMI Management Book of the Year 2016.


    The awards recognise the best contributions to the fields of business and management writing in th…

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  • Additional Open Workshop Dates 2016

    Due to exceptional levels of demand for our one day NEGOTIATION PROFESSIONAL workshop we are delighted to announce further open workshop dates for 2016. This interactive session is designed to challenge delegates to explore more effective ways of planning for and executing their negotiations and int…

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  • 3 Creative Ways To Prepare For Your Next Negotiation

    advantageSPRING’s signature methodology for brilliant negotiation is the DEALS Method™.
    Discover, Establish, Ask, Lead and Seal.
    Today, we’re taking a closer look at ‘Discover’.

    The foundation of a strong negotiation is putting ample time and energy into the Discover phase. Researching your counterpa…

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  • advantageSPRING + Startupbootcamp FinTech NYC Mentorship

    advantageSPRING is proud to announce that Head of North America, Devon Smiley, has been named a Mentor in the Startupbootcamp FinTech NYC program.

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  • Negotiation Expert Natalie Reynolds Weighs In On Brexit

    Following the historic Brexit vote on June 23rd, Natalie Reynolds - negotiation expert and advantageSPRING CEO - has been highly sought after in the media for her insights on the upcoming trade negotiations, and how the UK can best navigate their withdrawal from the European Union.

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  • What Happens After The Trainer Leaves?

    Throughout your organization, negotiations are happening.

    Sales people are securing deals with clients, procurement teams are setting up supply agreements, and the human resources department is managing the onboarding and retention of employees. With such broad reaching impact, negotiation skills t…

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  • advantageSPRING CEO in CITY A.M.

    advantageSPRING's CEO and Founder Natalie Reynolds was interviewed by leading London newspaper CITY A.M. last week alongside former FBI hostage negotiator Chris Voss as part of their 'CITY A.M. Unregulated' podcast series. The podcast explored tips and strategies to negotiate effectively, with Natal…

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  • advantageSPRING in Toronto

    Last week advantageSPRING’s Head of North America Devon Smiley was in Toronto meeting with partners and clients to discuss the impact negotiation skills training has on their teams. Today, she shares with us what she uncovered.


    Spending a week in Toronto was all about getting back to my roo…

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  • Dealing With Fatigue During a Negotiation

    Negotiations are almost always fun, and almost never easy. (The challenge is the fun bit, right?)

    Some negotiations are fast and furious sprints – from opening proposals to BAFOs (Best And Final Offers) within a few days, and a signature soon after. Others are marathons – months of meetings, drafting…

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  • advantageSPRING in New York City

    Last week, advantageSPRING's Head of North America Devon Smiley was in New York City visiting clients, partners and collaborators to discuss all things negotiation. Today, she shares the insights and excitement sparked by her week in the city.



    There's no doubt that NYC hums with ene…

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  • Seal of approval for 'We Have a Deal'

    Globally recognised negotiation expert, Linda Babcock of Carnegie Mellon University, has delivered a glowing review of 'We Have a Deal: How to negotiate with intelligence, flexibility and power' by Natalie Reynolds.

    Babcock, co-author of pioneering negotiation book 'Women Don't Ask' said the follow…

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  • How To Seal The Deal Internally

    When we think of negotiations, we usually take an outward or external focus. How will we prepare to work with our counterparts? What leverage points do we have? Who do we have to persuade that the deal is signature-worthy?

    And with the right preparation, guidance and discipline, we’ll usually achieve…

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  • advantageSPRING CEO on BBC News

    Viewers of the Victoria Derbyshire show on BBC News heard from our CEO Natalie Reynolds this morning, talking all things negotiation and exploring the persistence of the gender pay gap. Natalie was asked about how to best handle resistance to discussing pay as well as the 'motherhood myth' in relati…

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  • Natalie Reynolds speaks at the IPG Spring Conference

    Natalie Reynolds celebrated the publication of her book 'We Have a Deal' today by speaking at the IPG Spring Conference in Oxfordshire alongside former Business Secretary Sir Vince Cable. Addressing the main auditorium, Natalie delivered a high energy, interactive masterclass for representatives fro…

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  • London launch of 'We Have a Deal'

    The UK launch party for Natalie Reynolds new book 'We Have a Deal' took place in London last night. Generously hosted by our partners Mayer Brown LLP, we were joined by over 100 people from a wide range of industries and professions from the City and beyond.

    After a warm welcome from Rachel Speight…

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  • advantageSPRING CEO talks negotiation and Brexit on Share Radio

    Our CEO Natalie Reynolds was on Share Radio this morning talking all things negotiation in relation to the EU referendum and possible Brexit. To listen to the conversation with the Morning Money show presenter Sarah Lowther, which covers a range of topics from the dangers of being an 'avoider' to un…

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  • Why Cameron's handshake with Europe was just the start

    Following frantic weeks of discussions between Britain and the rest of Europe, our CEO Natalie Reynolds wrote a piece on the EU re-negotiations on LinkedIn. The article is below and can be viewed here.

    Let the real negotiations commence! Why Cameron's handshake with Europe was just the start.

    So, …

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  • Hello to our new training programmes

    We are delighted to announce that today sees the launch of our new training suite, The Negotiation Series, with our existing workshops being rebranded as NEGOTIATION PROFESSIONAL (one day) and NEGOTIATION EXPERT (two day) and our newly introduced programmes NEGOTIATION LEADER and NEGOTIATION E-SSENT…

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  • We Have a Deal: Book Launch

    We are very excited to announce that the book launch for Natalie Reynold's new book 'We Have a Deal: How to negotiate with intelligence, flexibility and power' will be taking place on March the 2nd in central London. The event is being kindly hosted by our partners Mayer Brown International LLP and …

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  • Mind the Gap: Special event on 11/11

    Here at advantageSPRING we are really looking forward to our special event next week in partnership with Helix Property, Guardian Women in Leadership, Hays Worldwide and UN Women. On November the 11th we are delighted to be taking sharing the stage with Harriet Minter from the Guardian and Robert Po…

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  • Our CEO in Hong Kong

    Our CEO Natalie Reynolds was in Hong Kong last week to visit clients, deliver seminars and finalise plans for the Asia launch of her new book 'We Have a Deal' in early 2016. Whilst visiting, Natalie had a packed schedule which included events and training for existing global clients and partners suc…

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  • Welcome to the new advantageSPRING website!

    Welcome to the new advantageSPRING website!

    We hope you like our new look and find the site easy to use and packed full of useful information.

    Our new Open Events page should be your first point of call if you are looking to experience one of our intensive masterclasses or catch members of the tea…

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  • A sneak peek at Natalie's forthcoming book 'We Have A Deal'

    This week our CEO Natalie spoke at a conference to a number of publishing industry executives about her new book 'We Have A Deal' which is due for publication in early 2016 by Icon Books. The book provides a fresh and new approach to negotiation, providing lightbulb moments on what not to do, five  …

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  • New Associate Appointment to the UK Team

    Following on from the announcement earlier this week that Devon Smiley will be joining us, we are also delighted to announce that Steve Broach will be joining the UK team as an Associate. Steve brings great experience of negotiating complex, high value and emotive agreements  as well as bringing fir…

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  • New appointment to the North Americas team

    We are delighted and excited to welcome Devon Smiley to the advantageSPRING North Americas team. Devon brings a wealth of experience to advantageSPRING having spent her career specialising in procurement strategy and multi-million dollar contract negotiations for one of North America's largest corpo…

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  • advantageSPRING at the UN in NYC

    After a busy and inspiring week in Hong Kong earlier this month we are delighted that our CEO Natalie Reynolds will be speaking at an event for UN Women on the 28th of July in New York. The event will be exploring unconscious bias and gender stereotypes at the negotiation table and will reflect the …

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  • Negotiating in a global marketplace: advantageSPRING in Hong Kong

    Next week a number of the advantageSPRING UK team will be heading out to Hong Kong to meet with clients, run seminars and deliver workshops. We are seeing continued growth across Asia and are very excited to be expanding our presence in the region this year.

    Whilst we are in town, the team will als…

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  • All change at advantageSPRING HQ

    You may have noticed a change to our site in the last few weeks...We are delighted to launch our new logo as part of a forthcoming refresh and redesign of the advantageSPRING site. 2015 has been a busy year so far for the team at advantageSPRING and we are incredibly excited to be announcing some ne…

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  • An evening on the Wharf...and a trip up North

    Last week our founder and Managing Director Natalie Reynolds had the pleasure of speaking to a diverse mix of men and women at two fantastic events. First up was the Morgan Stanley 'Women in Operations' event in partnership with We Are the City. The session was in celebration of International Women'…

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  • The #justaskNYC tour February 2015

    Here at advantageSPRING we are still recovering from our jam packed speaking tour in NYC at the end of February! Over 5 days we delivered 8 seminars, engaged with over 450 men and women, attended 5 client meetings, took 19 cab rides and took part in one 'stretch and flex' session mid-seminar (thanks…

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  • The Art of Negotiation at the Trouble Club: 17/02/15

    Earlier this week advantageSPRING's Founder Natalie Reynolds kicked off the 2015 speaker season at the Trouble Club with her sell-out session on 'The Art of Negotiation'. The interactive masterclass was run in partnership with the Guardian Women in Leadership section and attracted a diverse crowd of…

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  • Natalie Reynolds kicks off the 2015 speakers season at The Trouble Club

    On February the 17th Natalie Reynolds will be kicking off the 2015 speaker season at the Trouble Club, a private members club in London. Speaking on the theme of the 'art of negotiation', Natalie will be exploring the best ways to get what you want and influence others regardless of the situation.


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