advantageSPRING appoint new VP for North America


The advantageSPRING team are delighted to announce that as of today, Tuesday the 8th of May, we are being officially joined by our newest recruit, globally recognised negotiation expert, innovator and coach, Tanya Tarr.

Tanya, who is based in Austin, Texas, will be taking up the role of Vice President for North America and will be leading the firm’s continued growth in the Americas region. The announcement comes in the middle of a highly successful and productive visit by Tanya to the advantageSPRING HQ in the UK, during which she has taken part in a series of development activities including speaking to great acclaim alongside Natalie Reynolds, CEO of advantageSPRING, at an event for Cass Business School. 

Tanya’s negotiation expertise is derived from a career background that saw her working for seventeen years in in political and legislative campaigns across the United States at all levels of government. Previous to politics, Tanya worked with military families and for the defense industry, as well as tracking renewable energy policy for the State Assembly of New York. For the last two years Tanya has been a contributor on negotiation for Forbes magazine and has worked with senior executives from some of the world’s most high profile companies.

Natalie Reynolds, CEO and Founder of advantageSPRING said of the appointment: “I am absolutely thrilled to welcome Tanya to the advantageSPRING family. I have admired Tanya’s work for a number of years and I am hugely excited to be able to bring her negotiation insight and expertise to our corporate clients across the Americas region. Along with delivering our suite of in-house negotiation training courses and ‘Negotiation LAB™’ programmes, Tanya will be the key point of contact for our Americas clients and responsible for expanding the team’s work across the region. In addition, and excitingly, Tanya will also be involved in further developing our negotiation methodology and approach in the form of workshop content, blog posts, thought pieces, online learning and new material relating to wider commercial performance. Tanya’s passion for negotiation and commitment to empowering individuals to feel more confident in making the ask at home or at work makes her a perfect fit for advantageSPRING and the whole team are excited to start working with her.’

Tanya Tarr, advantageSPRING's VP for North America said: "I have been deeply inspired by the work that Natalie Reynolds and her team at advantageSPRING have done across the globe. I am excited to join with them in their work, providing world-class negotiation training to forward-thinking organizations in ways that will amplify commercial performance. I am looking forward to developing innovative tools with the advantageSPRING family, as well as products that will help all of us build a more empowered, authentic and profitable future."

In addition to her work with advantageSPRING, Tanya will continue to provide coaching and contribute to Forbes.

Tanya can be reached via or